Reflections on the humanitarian impulse

http://humanosphere.kplu.org/2012/09/hilarious-video-on-the-humanitarian-impulse/

The above is from a great site called Humanosphere, they posted an ad from Rainforest Alliance that (probably unintentionally) points out the great contradiction of the humanitarian impulse–that it’s largely ineffective. But the best part is at the end when they try to convince you that the best way you can be effective is to buy anything and everything with a near-meaningless Rainforest Alliance label… if Rainforest Alliance can approve Chiquita banana to use its label you know it’s a load of b.s.

Anyway, why couldn’t they have made a video informing us about the products and companies we shouldn’t be supporting and the legislation/movements we should?

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